CHRISTIAN PELLVING | Creative Director, Director, Photographer » Media, advertising, communication and new media, Uppsala Sweden

Today “Posa” Per-Olov Serenius went on the quest of a 20th Swedish Championship, SM-guld. Who cares, people might think, but the sport of iceracing is hard, bloody and bone wrecking. Please check out the documentary/road movie “Icy Riders“. A 61 year old man that has several World Cup medals under his belt and is a megastar in Ural Mountains needs some more recognition.

Today I saw him in action. He didn’t fall, others did. He had a broken hand, tossed his plaster and “Posa” got his 20th Swedish Championship gold medal. I bet it´s not the last. He is made of freakin’ steel. I took some images:

Social networks are all over the place. Yes they are. Even in Palawan, Philippines.

I´m still wondering if it’s a timekiller or actually good for the name it uses; networking. It’s fun, yes, but then, what?

Regarding communication between people, it’s usually best done one-on-one or in small groups. Maybe even behind closed doors. Then you reveal more and feel secure about it. The  discussions will have depth and evolve.

So, I think the idea with password protected and exclusive invites, just like Spotify was in the beginning, is the way to go. A contained and personal setting where there are rules depending on the social network, group topic or the issue.

You can create that at Ning, the next big thing.

I think Bob Hoffman is a genius.

“If the message is right, who cares what screen people see it on? If the message is wrong, what difference does it make?”

Bob Hoffman, CEO Hoffman/Lewis