CHRISTIAN PELLVING | Creative Director, Director, Photographer bio picture

WELCOME!

My name is Christian Pellving and I  do a lot. It could be develop strategies, write and produce films and commercials, concepting ideas, project manage, photograph or copywrite. 

But foremost it needs to communicate and tell a story or make you feel. 

The media channel of choice is not the issue. The strategy and effect as a result is.

Based in Uppsala, Sweden, with award winning projects done all over the world, I hope that you will keep an eye at my blog and at my galleries to find out more.

Maybe we even will communicate.

Christian Pellving, Creative Director at Pellving Communications

Contact me  at +46 709 393 493 or christian [@] pellving(dot)se

 

 

 

Monthly Archives: June 2009

Lonely little idiot

Small. Friends joining. Unknown but not unfair. Creativity without pressure, without deadlines, without market awareness.

Homemade, giving a singel away for free, put an album and a video and David Lynch into the mix; it’s greatness.

This is Moby. Wait for me. I love the lonely little idiot.

And his blips.

 

 

The year the media died

It’s a 9 minutes long video made by L. McDuff, but it’s worth it.

Quotes:

“Tech has taken us for a ride”

“We all tried to sell our firms”

“Our business models lost in space”

“Consumers love of free”


Mad Avenue Blues. Tune: American Pie by Don McLean.

How to make ad campaign work?

What we already knew but can be said again. 

In Journal of Advertising Research june by Les Binet DDB Matrix, Peter Field Consultant

  • Focus on hard objectives, such as specific market-share gains, rather than soft ones, such as brand awareness
  • Focus on price, not volume
  • Focus on penetration (winning new consumers) rather than loyalty
  • Influence consumers emotionally rather than rationally
  • Create ads with “talk value”
  • Have a high share of voice relative to brand market share
  • Include TV in the mix
  • Include a small number of media channels with a concerted message
  •  

    Story from AdAge “ Future of Advertising? Print, TV, Online Ads