My name is Christian Pellving and I do a lot. It could be develop strategies, write and produce films and commercials, concepting ideas, project manage, photograph or copywrite. But foremost it needs to communicate and tell a story or make you feel. The media channel of choice is not the issue. The strategy and effect as a result is. Currently working as Video manager at EF Education First, Zürich, Switzerland. I hope that you will keep an eye at my personal blog and at my galleries to find out more. Maybe we even will communicate. Christian Pellving
I had the great luck to meet Pär Söderman at Citystudios/Parsus located in Uppsala. He arranged an exclusive photo shoot with the model Sofie from Onmodella and at the same time showed me the newly renovated studio and the professional gear. Great place! Some of the results:
- “Oh my, oh my, my, my.”
If I buy a car, it reflect my personality. If I buy jeans it reflects my personality. If I go for a trip it reflects my personality. What kind of dinner I make etc. So, of course what I do on the web or on my computer are linked to personalization. I have my documents in my order. I have my favorite sites bookmarked in MY way. As I write this on my blog and share it with you, it reflects my identity. You can read, and subscribe to my posts.Regarding a blog, I can personalize it in my way or in a template. It’s up to, you guessed right, Me. What music I listen to I share, what videos on youtube I like, I share. What links I like and keep, I share. What books…
I went to a presentation by Mats Åkerlund, former head of Sveriges Radio P3 and now head of SR new media(SR nya medier) a month ago. Thanks to the agency WJOS, who arranged this seminar, and Hugo who invited me.
Mats Åkerlund showed us the history of radio to end up in what we have today and that people now uses a computer or a mobile device to listen to radio. It’s no longer a radio-apparatus in the living room. It still is of course, but it gets less used or there are new ways of listening to SR. And not only listen to live sessions when they are actually broadcasted but after the live session and sometimes even before(pre-recorded) the live session in the FM channel. He also opened the question if the radio also should have a visual identity and maybe images on the web/mobile to utilize the medium further. He also saw the personalization as a new step to go, and told us that right now they are going to find a new agency to redesign and build a new sr.se web. It will be done in about 6 months.
My, identity, mine, I, share, you. Personalize.
I would like to take this opportunity as a user to share my vision for the next gen SR.se to the agency and SR. I would also suggest you to add comments here or at twitter #nextsr so the product that they launch is what You need and wish for. The consumers needs more options to listen and get the information in their own way or theri freinds way. You pay your fee of 2 076 SEK a year to Radiotjänst right?
My wish-list with the new SR.se:
1.Create user accounts, with own pages. User info.
2.Share My radiostations I listen to.
3.Share The programs I’m listening to.
4.Share My favorites, extra extra nice programs and shows.
5.Personalize the graphics.
6.Twitter account integration. Both ways. sr.se – public.
7.RSS feeds. So people can get updates in a great manner. SR employees, the channel, personalized users, they all should be feeds.
8.Discuss, comments; Programs, Shows, My personalized version.
9.Music and song information of Titel and Band during music playing.
10.Search.
11.Top 100 personalized sr.se user pages.
12.Top 100 played songs this week per radio channel. I would strongly recommend to add favorite on these songs so the listeners can get a % to change the songlist accordingly.
13.Make it hardware/processor effective, adobe air is what I see not the option right now.
14.Podcast, itunes, iphone. ipod. List of user recent added, listened.
15.Texts. Many of the shows and programs are script based. Plays, sketches etc. Put the texts up. Content, provide more content. Is there a voice to text software?
16.Chats with radio personalities before live session. Add questions before, so they might end up in the show.
17.Mobil.sr.se A mobile version, live listening, connected to user account. mac, windows, android, symbia. All.
18.And finally: Don’t forget to make, and become even better on doing radio. You’re not a TV-channel. You are not a newspaper. SR:s strength is radio. Continue to be great at it.
Norway, the country we all Swedes owned not to long ago, has something to peek at: nrkbeta
This man, Seth Godin, knows both the technology, psychology and the sociology behind the next era of change. Community tribe, work tribe, religious tribe. Tribes are everywhere.
Seth Godin: Why tribes, not money or factories, will change the world.
Watch it at TED.COM
“If everything seems under control, you’re just not going fast enough.”
Mario Andretti, former racing driver
This is a file from the Wikimedia Creative Commons.
“Can anybody remember when the times were not hard and money not scarce?”
Ralph Waldo Emerson (May 25, 1803 – April 27, 1882)
Fashion film of the year is still in editing bay but close to finished, says team members.
It’s going to be controversial as usual with Sacha Baron Cohen, of course it got NC-17 rating by MPAA:
More info:
Pancake Personalization and Modification
Personalizing a Pendant with a Roland MPX Photo Impact Printer
No, not that kind of personalizing. I think the video clips makes a point and I like pancakes, a lot. But not now, next time I will tell you more of my ideas of personalized online presence in the air and in your ears.
“I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. ”
This years’ The Prize, best advertising award moderated by Marknadsföreningen i Uppsala, was held at Uppsala Konsert Kongress. We at Oddville were nominated for Best Internet and Best Commercial. And won both!
Best Internet for Augsburgska konstskåpet, Uppsala Universitet. See it here.
And best commercial for Expresservice “Hårda paket”.
The Prize isn’t the biggest and grandest of awards, yes I know, but this years jury was the best ever with Digge Zetterberg as the chairman. She also is the project manager for this years’ Guldägg gala. At her side Michael Giese former owner of Hera, Magnus Tengzelius from Grand reklambyrå and Erik Wingfors from Jung von Matt.
I hope that the jury qualifications remains next year and that the event will get better. Because it’s important to talk about advertising and promote good advertising. Even if the right nominee doesn’t always win. It’s at least up for discussion. We will work harder and do better campaigns for our clients. They are and should be the winners.
