My name is Christian Pellving and I do a lot. It could be develop strategies, write and produce films and commercials, concepting ideas, project manage, photograph or copywrite.
But foremost it needs to communicate and tell a story or make you feel.
The media channel of choice is not the issue. The strategy and effect as a result is.
Based in Uppsala, Sweden, with award winning projects done all over the world, I hope that you will keep an eye at my blog and at my galleries to find out more.
The Prize isn’t the biggest and grandest of awards, yes I know, but this years jury was the best ever with Digge Zetterberg as the chairman. She also is the project manager for this years’ Guldägg gala. At her side Michael Giese former owner of Hera, Magnus Tengzelius from Grand reklambyrå and Erik Wingfors from Jung von Matt.
I hope that the jury qualifications remains next year and that the event will get better. Because it’s important to talk about advertising and promote good advertising. Even if the right nominee doesn’t always win. It’s at least up for discussion. We will work harder and do better campaigns for our clients. They are and should be the winners.
Nick Bailey – Creative Director, AKQA Amsterdam and Naoki Ito – Creative Director, GT Tokyo held each a presentation at Guldägg week at Rival, Wednesday 1 april.
Nick Bailey showed us Nike Live and Nike PHOTOiD. But the most intresting and that gave the applause was the Fiat eco:Drive concept. Yoy can see more of it here.
Nick also talked about how consumers now want to buy for example clothes and shoes that they see in videos or on TV that their favorite players are wearing and how this can be accomplished. He showed Nike Hotspot player.
Next up was Naoki Ito with several Cyber Lions in his backpack. His english wasn’t the best but the presentation was excellent. He talked about give the information an order. Naoki showed us the great Uniqlo Website and the fantastic campaign Sagami original “Love distance”. “…and yet love needs distance. Sagami Original 0,02mm” Where Sagami as sponsor wasn’t revealed until the last day of the one month campaign followed by thousands on web and TV.
Naoki Ito talked about communication and information in a sense that you from now on need to feel, hear and share it. And that in japan it’s more of nonverbal communication, at least for Naoki.
On the panel discussion they summerized it very interesting: West communication – think, logic and maybe smartness. East communication – feel and connect.
Maybe the west campaigns were slicker and had slimmer art direction than the east campaigns.
