CHRISTIAN PELLVING | Creative Director, Director, Photographer » commercial

I vårt älskade Stockholm – In our beloved Stockholm

christian — Fri, 20 Nov 2009 17:45:30 +0000

My latest work is a concept for the client, a grocery store, PrisXtra in Stockholm. The campaign I have created is – I vårt älskade Stockholm (”In our beloved Stockholm”). The purpose is, besides branding, to tell the people of Stockholm that the opening hours are from 8 am to 10 pm and to tell them about the weekly offerings. I hope to give a good feeling for Stockholm and a reminder of the beauty of our capital where PrisXtra is located.

To enhance these feelings about Stockholm, what song is better than Monica Zetterlund’s “Sakta vi gå genom stan“, originally made in 1930 by Fred E. Ahlert and Roy Turk and then translated to a Swedish version by Beppe Wolgers (I’m a big fan) in 1961. And to make this a tiny bit more modern we’ve made a new studiorecording of the song with the lovely and very kind Maja Gullstrand. Arranged and mixed by Adam Nordén.

I also did the copy and direction of the two commercials for TV. The production company is Populate AB from Uppsala, faboulus team. The result is one 10-second film and a 30-second version with offers that will be aired with new offerings for 7 weeks. The campaign for TV started this week and will end at new years’. Since I’m also a photographer I did the timelapse sequences and product shots, most of the timelapses are in the 10 seconds spot.

There are more around this campaign in the works. Stay tuned. See the spots below.

10 seconds. Brand.

[See post to watch Flash video]

30 seconds. Offerings.

[See post to watch Flash video]

Production TV:

Concept: Christian Pellving, Pellving Communications Production company: Populate AB Producer: Ehsan Nasari Lead 3d artist: Jonas Törnros, Cinemantica 3d, prisxtra neon sign: Joakim Sandberg DoP: Kristoffer Johansson Red camera operator: Janne Jansson Still photography/Editing: Christian Pellving Compositing: Hugo Guerra/Christian Pellving

Bauta ad campaign and commercials for Alina systems

christian — Fri, 10 Jul 2009 21:48:27 +0000

I had the pleasure to develop an ad campaign concept for the computer retail seller Alina Systems with the premise of a small player in Swedish retail arena but with excellence in services and prices. WIth the payoff ”Rather better than large” (Swe:”Hellre bäst än störst”). I created the concept of Bauta (bigger than large and huge and of course bigger than mega big) service and offerings from Alina Systems. Swedish: Bauta service och Bauta erbjudanden. I also directed these first two commercials: Bauta blow (swe: Bauta blås) and Bauta landing net (swe: Bauta håv).

[See post to watch Flash video] [See post to watch Flash video]

Together with the production company Populate, that contacted me for this work, and the DoP Mats Ardström we entered the shooting day early. Filmed with the RED one camera on a hot summer day, atleast for Swedes…

Will be aired at TV4 during the summer in Alina Systems retail towns of Uppsala, Enköping, Norrköping and my birth town Östersund.

Low budget can be fun budget

christian — Sun, 18 Jan 2009 21:48:44 +0000

[See post to watch Flash video]

Build the set in cardboard and made a stop motion ad with my Nikon d300 and a stopmotion software called Dragon. It took a bit longer to make than anticipated, but heck… it was fun.

“Expresservice – Hårda paket” Cd/Director: Christian Pellving, AD: Mattias Björkbacka, Ljud: Jon Hällgren, Musik: Joyboyz med Anders “Lillen” Eklund, Byrå: Oddville