My name is Christian Pellving and I do a lot. It could be develop strategies, write and produce films and commercials, concepting ideas, project manage, photograph or copywrite. But foremost it needs to communicate and tell a story or make you feel. The media channel of choice is not the issue. The strategy and effect as a result is. Based in Uppsala, Sweden, with award winning projects done all over the world, I hope that you will keep an eye at my blog and at my galleries to find out more. Maybe we even will communicate. Christian Pellving, Creative Director at Pellving Communications Contact me at +46 709 393 493 or christian [@] pellving(dot)se
Lovely ad that takes you places and makes you think and feel. No shock but heart. I love it.
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Title: Embrace life – always wear your seatbelt.
Client: Sussex Safer Roads Partnership (SSRP)
Writer/Director: Daniel Cox
Producer: Sarah Alexander
Facebook group here.
Radio interview here.
As Dan Wieden, Weiden and Kennedy Advertising, says
” If a brand isn’t human it’s not really worth shit.”
One man, amongst many others, that have made advertising a better place to be: Hal Riney. Mainly recognized for ads for the now dead car brand Saturn.
He made advertising believable, trustworthy and emotional and as the records points out, the ads sold cars for a long, long period of time.
Ad campaign: Saturn – “A different kind of company. A different kind of car.”
Agency: Hal Riney & Partners
Best commercials by Hal Riney via Ad age
The Ad contrarian have written about Riney and the brand Saturn here.
For almost 2 years now she has helped me through difficulties and provided me joy.
Been in my back pocket, front pocket. Five times fallen into the ground. Travelled in Malaysian heights. Buried in sand at Bali surf-beaches. Calling from humidity of Borneo jungle. In snow cold arctic weather of north of Sweden. Sleeping alone at night in a small igloo out on the porch. Pull through bad weather and rains. Twittering in Cambodia, however very slowly, due to lack of fast speed mobile net. Finger-sketching round circles and solid colors and hearts. Playing car games. Helping tired parents out with movies for angry kids. Making kids happy playing musical instruments.
She has image-captured orangutang, my kids, a screen-capture, diving trip in Thailand, pizza in Italy, champagne in Spain, view from 40th floor in Kuala Lumpur, hiking in Sylarna Sweden, snowscootering, boat-trips, lobster fishing, friends, lots of friends sleeping the day after the party, sunrise, visual notes. Lots of work stuff – you get the point.
I have always been positive about her and wishing that this could be it, for the rest of my life. Thinking maybe – it´s possible. One mobile the rest of my life, like my leather man, a painting, Peli case or our best dinner set. Rest of my life.
One day I was going to take my kids out for a weekend trip with our boat, Tent, food, you name it was carried to the boat on the jetty, and my kids, girl 5yrs and boy 6yrs, walked in front of me towards the boat. Suddenly my daughter tripped and fell with her head right into the sea. I jumped to the place but couldn’t reach here, yes she was wearing lifejacket. So I jumped in the sea. My daughter was fine after changing to dry clothes.
But…, my iPhone was as wet as the rest of me.
Dripping and running wet phone… That was that, no more, gone. No spark, dead.
10 days later I took her out from the drawer and put her in the cradle. After a very long time she opened her eyes and took a screen-capture of her self, probably to see if all was ok, like how bad do I look this morning. And restarted again.
She is back! In the same shape as before, in fact, maybe a tiny bit cleaner.
My precious iPhone. Will you be with me until end of time? In some way she definitely will.
I love this one. Great story with feelings, unusual and really stands out in the ads for car commercials. Love the characters play with the song. However, maybe the car is just a tiny bit to small in the end?
Agency: Atletico International, Spain
Creative Directors: Pepe Colomer, Josep Maria Basora
Art Director: Paolo Furlan
Copywriter: Lydia Beltri
Film Director: Sebastién Grousset
Production House: The Gang
Executive Producer: Matt Grousset
Agency Producer: Roger Lairisa
Special Effects: 4d
Music: Bso Barcelona
Post Production House: Infinia
It’s a 9 minutes long video made by L. McDuff, but it’s worth it.
Quotes:
“Tech has taken us for a ride”
“We all tried to sell our firms”
“Our business models lost in space”
“Consumers love of free”
Mad Avenue Blues. Tune: American Pie by Don McLean.
The swedish director Emil Möller of Sonny London / FLX(sweden) have directed a 2 minute film for agency Dentsu Tokyo, client: Bee.tv Anthem. Great soundtrack by Laszlo Fogarasi Jr. aka Yonderboi, nice editing, DoP and most of all feeling.
“If everything seems under control, you’re just not going fast enough.”
Mario Andretti, former racing driver
This is a file from the Wikimedia Creative Commons.
Pancake Personalization and Modification
Personalizing a Pendant with a Roland MPX Photo Impact Printer
No, not that kind of personalizing. I think the video clips makes a point and I like pancakes, a lot. But not now, next time I will tell you more of my ideas of personalized online presence in the air and in your ears.
The times they are a-changin’. I listened to Anita Dunn at Guldäggs week, and was very impressed about the transparancy from her speech and the Barack Obama Campaign.
Anita Dunn, Democratic political consultant, Squier Knapp Dunn Communications top adviser to the Barack Obama campaign along with David Axelrod, David Plouffe, and Robert Gibbs held a presentation at Rival and the Guldägg week, 30th March.
In 2006 Barack Obama went to a small political team to win the candidacy. It was improbable for Obama, the underdog named Hussein. He was black. Actually – it was freakin’ impossible. But Impossible is only impossible until proven the opposite. For the team, for Anita Dunn, was it possible.
Anita Dunn handled communications, strategy and policy for the Obama campaign. The big star of the communications strategy was Barack Obama. He new what he wanted to say, what he wanted to accomplish. Anita Dunn doesn’t take that credit away from him, she is honest and up front with that message. Barack Obama also won the AdvertisingAge Marketer of the year 2008 to prove that! Way in front of Apple in the year of iPhone.
The remarkable in Anita Dunn’s and their campaign is that they actually made the strategy and communication work all the way down to the 5000 co-workers in all states and all the millions of voters. To get the message out to different target audiences, with different key political issues.
The key consistent concept as you know was simple: Change. And came from a 2004 speech held by Obama on a democratic keynote.
TV is the biggest channel to advertise and promote in US presidential campaigns since the 50s. TV is strong in all its forms. The campaign also made Obama participate on 60 minutes, not only once, but three times! And a 30-minute long commercial with Obama talking. Just him. It was new and stood out, with a great personality and speaker as Obama, it worked excellent. Of course the regular shortform spots was used.
But as in all political campaigns TV and press interviews is cut down to 1,5 minutes pieces and the message isn’t there anymore. Dunn and her team made the interview on line for the voters, minutes after the live session. On their site barackobama.com and on youtube in its full lenght. Transparent. Comments. Even the voters, the grassroots made suggestions to the campaign, change it, made it better. Transparancy. The people are in control. We are in control.
A question that appeared on the conference was the issue on regulating comments on the web and false acquisitions on social networks such as Twitter, Facebook, LinkedIn that Obama used on a daily basis. Did Anita moderate it, censor it? No, because then the media channel it’s not working as it should. But, she said, the other members on the forum answered the questions, if they were false or inaccurate. So it lived it’s own life and work out great for the campaign. They also used a seperate web Fight the Sears to prevent false information and have a forum for questioning.
Anita Dunn: - Because you can’t get away with it anymore. The truth will come out.
They also used targeted radio spots in all the states and of course the grassroots door knocking to get out and vote on election day. I don’t have the facts but I think most of the media budget went to TV. Second to radio and third on the internet. I think that will be the case next election as well, but I could be wrong. However the conversation, the transparancy and the facts checking etc, was probably very high online.
The speech Anita Dunn made at Rival on the Guldägg week was great and had a lot of insights. I was surprised of the openminded Anita Dunn and of the campaigns approach; work with what you got, follow the issues, be open to the voters, be transparent. Usually or historically it’s been the opposite, be controlling and over strategic.
The times they are a-changin’. At least in the US presidential campaigns.
Anita Dunn on CNN.
Björn Reitz, Reklamförbundet Has a blog talking about the speech, Reklamförbundet invited Anita Dunn to the event.
