It could be Jamie Oliver, James Cameron, Bill Gates or a politician like David Cameron talking. It’s about possibilities or new technologies or old ones that we almost forgot.

New TED 2010 talks are up and online so I urge you to pick one or prefarable many:

TED 2010 videos.

Temple Grandin: The world needs all kinds of minds.

Lovely ad that takes you places and makes you think and feel. No shock but heart. I love it.

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Title: Embrace life – always wear your seatbelt.

Client: Sussex Safer Roads Partnership (SSRP)

Writer/Director: Daniel Cox

Producer: Sarah Alexander

www.embracethis.co.uk

Facebook group here.

Radio interview here.

” If a brand isn’t human it’s not really worth shit.”

One man, amongst many others, that have made advertising a better place to be: Hal Riney. Mainly  recognized for ads for the now dead car brand Saturn.

He made advertising believable, trustworthy and emotional and as the records points out, the ads sold cars for a long, long period of time.

Ad campaign: Saturn – “A different kind of company. A different kind of car.”
Agency: Hal Riney & Partners

Best commercials by Hal Riney via Ad age

Adweek about Hal Riney

The Ad contrarian have written about Riney and the brand Saturn here.

Been in my back pocket, front pocket. Five times fallen into the ground. Travelled in Malaysian heights. Buried in sand at Bali surf-beaches. Calling from humidity of Borneo jungle. In snow cold arctic weather of north of Sweden. Sleeping alone at night in a small igloo out on the porch. Pull through bad weather and rains. Twittering  in Cambodia, however very slowly, due to lack of fast speed mobile net. Finger-sketching round circles and solid colors and hearts. Playing car games. Helping tired parents out with movies for angry kids. Making kids happy playing musical instruments.

She has image-captured orangutang, my kids, a screen-capture, diving trip in Thailand,  pizza in Italy, champagne in Spain, view from 40th floor in Kuala Lumpur, hiking in Sylarna Sweden, snowscootering, boat-trips, lobster fishing, friends, lots of friends sleeping the day after the party, sunrise, visual notes. Lots of work stuff – you get the point.

I have always been positive about her and wishing that this could be it, for the rest of my life.  Thinking maybe – it´s possible. One mobile the rest of my life, like my leather man, a painting, Peli case or our best dinner set. Rest of my life.

One day I was going to take my kids out for a weekend trip with our boat, Tent, food, you name it was carried to the boat on the jetty, and my kids, girl 5yrs and boy 6yrs, walked in front of me towards the boat. Suddenly my daughter tripped and fell with her head right into the sea. I jumped to the place but couldn’t reach here, yes she was wearing lifejacket. So I jumped in the sea. My daughter was fine after changing to dry clothes.

But…, my iPhone was as wet as the rest of me. 

Dripping and running wet phone… That was that, no more, gone. No spark, dead.

10 days later I took her out from the drawer and put her in the cradle. After a very long time she opened her eyes and took a screen-capture of her self, probably to see if all was ok, like how bad do I look this morning. And restarted again.

She is back! In the same shape as before, in fact, maybe a tiny bit cleaner.

My precious iPhone. Will you be with me until end of time? In some way she definitely will.

Agency: Atletico International, Spain
Creative Directors: Pepe Colomer, Josep Maria Basora
Art Director: Paolo Furlan
Copywriter: Lydia Beltri
Film Director: Sebastién Grousset
Production House: The Gang
Executive Producer: Matt Grousset
Agency Producer: Roger Lairisa
Special Effects: 4d
Music: Bso Barcelona
Post Production House: Infinia

Quotes:

“Tech has taken us for a ride”

“We all tried to sell our firms”

“Our business models lost in space”

“Consumers love of free”

Mad Avenue Blues. Tune: American Pie by Don McLean.

Mario Andretti, former racing driver

This is a file from the Wikimedia Creative Commons.

Order at iTunes

http://playingforchange.com