Lovely ad that takes you places and makes you think and feel. No shock but heart. I love it.

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Title: Embrace life – always wear your seatbelt.

Client: Sussex Safer Roads Partnership (SSRP)

Writer/Director: Daniel Cox

Producer: Sarah Alexander

www.embracethis.co.uk

Facebook group here.

Radio interview here.

” If a brand isn’t human it’s not really worth shit.”

One man, amongst many others, that have made advertising a better place to be: Hal Riney. Mainly  recognized for ads for the now dead car brand Saturn.

He made advertising believable, trustworthy and emotional and as the records points out, the ads sold cars for a long, long period of time.

Ad campaign: Saturn – “A different kind of company. A different kind of car.”
Agency: Hal Riney & Partners

Best commercials by Hal Riney via Ad age

Adweek about Hal Riney

The Ad contrarian have written about Riney and the brand Saturn here.

Agency: Atletico International, Spain
Creative Directors: Pepe Colomer, Josep Maria Basora
Art Director: Paolo Furlan
Copywriter: Lydia Beltri
Film Director: Sebastién Grousset
Production House: The Gang
Executive Producer: Matt Grousset
Agency Producer: Roger Lairisa
Special Effects: 4d
Music: Bso Barcelona
Post Production House: Infinia

So rather than blogging I have been working with re-branding and marketing; new identity and new web have been produced and more marketing materials to come. 

On a very tight deadline for the web, together with the production company Populate, we manage to develop a new website with an upload for circusprincess acts, online videoplayer and viewer voting system.

Female circus artists can upload their act to the website from all over the world. The viewers can watch and then vote on their favorite of choice. Top voted acts will then have the chance to become CirkusPrinsessan 2009. SMS voting and MMS competitions is also new additions to the site.

For the illustration of this year´s poster I worked together with Tomas Jansson. 3d Flash content on About page  is produced by Dabber.

There will be print ads and TV spots developed through out september/october until the event starts 22nd of October.

Website: www.cirkusprinsessan2009.se

I had the pleasure to develop an ad campaign concept for the computer retail seller Alina Systems with the premise of a small player in Swedish retail arena but with excellence in services and prices. WIth the payoff  ”Rather better than large” (Swe:”Hellre bäst än störst”). I created the concept of Bauta (bigger than large and huge and of course bigger than mega big) service and offerings from Alina Systems. Swedish: Bauta service och Bauta erbjudanden. I also directed these first two commercials: Bauta blow (swe: Bauta blås) and Bauta landing net (swe: Bauta håv).

Together with the production company Populate, that contacted me for this work, and the DoP Mats Ardström we entered the shooting day early. Filmed with the RED one camera on a hot summer day, atleast for Swedes…

Will be aired at TV4 during the summer in Alina Systems retail towns of Uppsala, Enköping, Norrköping and my birth town Östersund.

Homemade, giving a singel away for free, put an album and a video and David Lynch into the mix; it’s greatness.

This is Moby. Wait for me. I love the lonely little idiot.

And his blips.

Quotes:

“Tech has taken us for a ride”

“We all tried to sell our firms”

“Our business models lost in space”

“Consumers love of free”

Mad Avenue Blues. Tune: American Pie by Don McLean.

In Journal of Advertising Research june by Les Binet DDB Matrix, Peter Field Consultant

Story from AdAge “ Future of Advertising? Print, TV, Online Ads “

If I buy a car, it reflect my personality. If I buy jeans it reflects my personality. If I go for a trip it reflects my personality. What kind of dinner I make etc. So, of course what I do on the web or on my computer are linked to personalization. I have my documents in my order. I have my favorite sites bookmarked in MY way. As I write this on my blog and share it with you, it reflects my identity. You can read, and subscribe to my posts.Regarding a blog, I can personalize it in my way or in a template. It’s up to, you guessed right, Me. What music I listen to I share, what videos on youtube I like, I share. What links I like and keep, I share. What books…

I went to a presentation by Mats Åkerlund, former head of Sveriges Radio P3 and now head of SR new media(SR nya medier) a month ago. Thanks to the agency WJOS, who arranged this seminar, and Hugo who invited me.

Mats Åkerlund showed us the history of radio to end up in what we have today and that people now uses a computer or a mobile device to listen to radio. It’s no longer a radio-apparatus in the living room. It still is of course, but it gets less used or there are new ways of listening to SR. And not only listen to live sessions when they are actually broadcasted but after the live session and sometimes even before(pre-recorded) the live session in the FM channel. He also opened the question if the radio also should have a visual identity and maybe images on the web/mobile to utilize the medium further. He also saw the personalization as a new step to go, and told us that right now they are going to find a new agency to redesign and build a new sr.se web. It will be done in about 6 months. 

My, identity, mine, I, share, you. Personalize.

I would like to take this opportunity  as a user to share my vision for the next gen SR.se to the agency and SR. I would also suggest you to add comments here or at twitter #nextsr so the product that they launch is what You need and wish for. The consumers needs more options to listen and get the information in their own way or theri freinds way. You pay your fee of 2 076 SEK a year to Radiotjänst right? 

My wish-list with the new SR.se: 

1.Create user accounts, with own pages. User info.

2.Share My radiostations I listen to.

3.Share The programs I’m listening to.

4.Share My favorites, extra extra nice programs and shows.

5.Personalize the graphics.

6.Twitter account integration. Both ways. sr.se – public.

7.RSS feeds. So people can get updates in a great manner. SR employees, the channel, personalized users, they all should be feeds.

8.Discuss, comments; Programs, Shows, My personalized version.

9.Music and song information of Titel and Band during music playing.

10.Search.

11.Top 100 personalized sr.se user pages.

12.Top 100 played songs this week per radio channel. I would strongly recommend to add favorite on these songs so the listeners can get a % to change the songlist accordingly.

13.Make it hardware/processor effective, adobe air is what I see not the option right now.

14.Podcast, itunes, iphone. ipod. List of user recent added, listened.

15.Texts. Many of the shows and programs are script based. Plays, sketches etc. Put the texts up. Content, provide more content. Is there a voice to text software?

16.Chats with radio personalities before live session. Add questions before, so they might end up in the show.

17.Mobil.sr.se A mobile version, live listening, connected to user account. mac, windows, android, symbia. All.

18.And finally: Don’t forget to make, and become even better on doing radio. You’re not a TV-channel. You are not a newspaper. SR:s strength is radio. Continue to be great at it.

Norway, the country we all Swedes owned not to long ago, has something to peek at: nrkbeta

Seth Godin: Why tribes, not money or factories, will change the world.

Watch it at TED.COM