CHRISTIAN PELLVING | Creative Director, Director, Photographer bio picture

WELCOME!

My name is Christian Pellving and I  do a lot. It could be develop strategies, write and produce films and commercials, concepting ideas, project manage, photograph or copywrite. 

But foremost it needs to communicate and tell a story or make you feel. 

The media channel of choice is not the issue. The strategy and effect as a result is.

Based in Uppsala, Sweden, with award winning projects done all over the world, I hope that you will keep an eye at my blog and at my galleries to find out more.

Maybe we even will communicate.

Christian Pellving, Creative Director at Pellving Communications

Contact me  at +46 709 393 493 or christian [@] pellving(dot)se

 

 

 

Category Archives: quote

If a brand isn’t human it’s not really worth shit

As Dan Wieden, Weiden and Kennedy Advertising, says

” If a brand isn’t human it’s not really worth shit.”

One man, amongst many others, that have made advertising a better place to be: Hal Riney. Mainly  recognized for ads for the now dead car brand Saturn.

He made advertising believable, trustworthy and emotional and as the records points out, the ads sold cars for a long, long period of time.

Ad campaign: Saturn – “A different kind of company. A different kind of car.”
Agency: Hal Riney & Partners

Best commercials by Hal Riney via Ad age

Adweek about Hal Riney

The Ad contrarian have written about Riney and the brand Saturn here.

Quote #7

“If everything seems under control, you’re just not going fast enough.” 

Mario Andretti, former racing driver

This is a file from the Wikimedia Creative Commons.

This is a file from the Wikimedia Creative Commons.

Quote #6

“Can anybody remember when the times were not hard and money not scarce?”

Ralph Waldo Emerson (May 25, 1803 – April 27, 1882)

Quote #5

“I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. ”

David Ogilvy 

Quote #4

I think Bob Hoffman is a genius.

“If the message is right, who cares what screen people see it on? If the message is wrong, what difference does it make?”

Bob Hoffman, CEO Hoffman/Lewis

Quote #3

This is a quote thats new and will be out of date early, but has a lot of power today.

“If you are a marketing professional who wants to reach your buyers directly, you will likely encounter resistance from corporate communications people.

They’ll say the old rules are still in play. They’ll say you have to focus on “the four P’s”. They’ll say you need to talk only about your products. They’ll say that the media is the only way to tell your story and that you can use press releases only to reach journalists, not your buyers directly.

They’ll say that bloggers are geeks in pajamas who don’t matter. They are wrong.” 

David Meerman Scott

Quote #2

I like this quote, especially in today’s US recession time where big brands pull their breaks immediately.

“The man who stops advertising to save money is like the man who stops the clock to save time.”

Thomas Jefferson