” If a brand isn’t human it’s not really worth shit.”

One man, amongst many others, that have made advertising a better place to be: Hal Riney. Mainly  recognized for ads for the now dead car brand Saturn.

He made advertising believable, trustworthy and emotional and as the records points out, the ads sold cars for a long, long period of time.

Ad campaign: Saturn – “A different kind of company. A different kind of car.”
Agency: Hal Riney & Partners

Best commercials by Hal Riney via Ad age

Adweek about Hal Riney

The Ad contrarian have written about Riney and the brand Saturn here.

Mario Andretti, former racing driver

This is a file from the Wikimedia Creative Commons.

Ralph Waldo Emerson (May 25, 1803 – April 27, 1882)

David Ogilvy 

“If the message is right, who cares what screen people see it on? If the message is wrong, what difference does it make?”

Bob Hoffman, CEO Hoffman/Lewis

“If you are a marketing professional who wants to reach your buyers directly, you will likely encounter resistance from corporate communications people.

They’ll say the old rules are still in play. They’ll say you have to focus on “the four P’s”. They’ll say you need to talk only about your products. They’ll say that the media is the only way to tell your story and that you can use press releases only to reach journalists, not your buyers directly.

They’ll say that bloggers are geeks in pajamas who don’t matter. They are wrong.” 

David Meerman Scott

“The man who stops advertising to save money is like the man who stops the clock to save time.”

Thomas Jefferson