CHRISTIAN PELLVING » ad campaign http://pellving.se Media, advertising, communication and new media Sat, 28 Aug 2010 19:49:10 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Bauta ad campaign and commercials for Alina systems http://pellving.se/2009/07/bauta-ad-campaign-and-commercials-for-alina-systems/ http://pellving.se/2009/07/bauta-ad-campaign-and-commercials-for-alina-systems/#comments Fri, 10 Jul 2009 21:48:27 +0000 christian http://pellving.se/?p=545 alina_bauta

I had the pleasure to develop an ad campaign concept for the computer retail seller Alina Systems with the premise of a small player in Swedish retail arena but with excellence in services and prices. WIth the payoff  ”Rather better than large” (Swe:”Hellre bäst än störst”). I created the concept of Bauta (bigger than large and huge and of course bigger than mega big) service and offerings from Alina Systems. Swedish: Bauta service och Bauta erbjudanden. I also directed these first two commercials: Bauta blow (swe: Bauta blås) and Bauta landing net (swe: Bauta håv).

[See post to watch Flash video] [See post to watch Flash video]

Together with the production company Populate, that contacted me for this work, and the DoP Mats Ardström we entered the shooting day early. Filmed with the RED one camera on a hot summer day, atleast for Swedes…

pellving_alina-20090702_bonde_alina

Will be aired at TV4 during the summer in Alina Systems retail towns of Uppsala, Enköping, Norrköping and my birth town Östersund.

]]> http://pellving.se/2009/07/bauta-ad-campaign-and-commercials-for-alina-systems/feed/ 0 How to make ad campaign work? http://pellving.se/2009/06/how-to-make-ad-campaign-work/ http://pellving.se/2009/06/how-to-make-ad-campaign-work/#comments Tue, 02 Jun 2009 10:05:52 +0000 christian http://pellving.se/?p=518 What we already knew but can be said again. 

In Journal of Advertising Research june by Les Binet DDB Matrix, Peter Field Consultant

  • Focus on hard objectives, such as specific market-share gains, rather than soft ones, such as brand awareness
  • Focus on price, not volume
  • Focus on penetration (winning new consumers) rather than loyalty
  • Influence consumers emotionally rather than rationally
  • Create ads with “talk value”
  • Have a high share of voice relative to brand market share
  • Include TV in the mix
  • Include a small number of media channels with a concerted message

    •  

    Story from AdAge “ Future of Advertising? Print, TV, Online Ads “

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