I had the pleasure to develop an ad campaign concept for the computer retail seller Alina Systems with the premise of a small player in Swedish retail arena but with excellence in services and prices. WIth the payoff  ”Rather better than large” (Swe:”Hellre bäst än störst”). I created the concept of Bauta (bigger than large and huge and of course bigger than mega big) service and offerings from Alina Systems. Swedish: Bauta service och Bauta erbjudanden. I also directed these first two commercials: Bauta blow (swe: Bauta blås) and Bauta landing net (swe: Bauta håv).

Together with the production company Populate, that contacted me for this work, and the DoP Mats Ardström we entered the shooting day early. Filmed with the RED one camera on a hot summer day, atleast for Swedes…

Will be aired at TV4 during the summer in Alina Systems retail towns of Uppsala, Enköping, Norrköping and my birth town Östersund.