CHRISTIAN PELLVING bio picture

WELCOME!

My name is Christian Pellving and I  do a lot. It could be develop strategies, write and produce films and commercials, concepting ideas, project manage, photograph or copywrite. 

But foremost it needs to communicate and tell a story or make you feel. 

The media channel of choice is not the issue. The strategy and effect as a result is.

Currently working as Video manager at EF Education First, Zürich, Switzerland. I hope that you will keep an eye at my personal blog and at my galleries to find out more.

Maybe we even will communicate.

Christian Pellving

christian [@] pellving(dot)se

 

 

 

Tag Archives: brand awareness

How to make ad campaign work?

Tuesday, June 2, 2009

What we already knew but can be said again. 

In Journal of Advertising Research june by Les Binet DDB Matrix, Peter Field Consultant

  • Focus on hard objectives, such as specific market-share gains, rather than soft ones, such as brand awareness
  • Focus on price, not volume
  • Focus on penetration (winning new consumers) rather than loyalty
  • Influence consumers emotionally rather than rationally
  • Create ads with “talk value”
  • Have a high share of voice relative to brand market share
  • Include TV in the mix
  • Include a small number of media channels with a concerted message

    •  

    Story from AdAge “ Future of Advertising? Print, TV, Online Ads “

    marketing | Tags: , , , , , , ,