My name is Christian Pellving and I do a lot. It could be develop strategies, write and produce films and commercials, concepting ideas, project manage, photograph or copywrite.
But foremost it needs to communicate and tell a story or make you feel.
The media channel of choice is not the issue. The strategy and effect as a result is.
Currently working as Video manager at EF Education First, Zürich, Switzerland. I hope that you will keep an eye at my personal blog and at my galleries to find out more.
So rather than blogging I have been working with re-branding and marketing; new identity and new web have been produced and more marketing materials to come.
On a very tight deadline for the web, together with the production company Populate, we manage to develop a new website with an upload for circusprincess acts, online videoplayer and viewer voting system.
Female circus artists can upload their act to the website from all over the world. The viewers can watch and then vote on their favorite of choice. Top voted acts will then have the chance to become CirkusPrinsessan 2009. SMS voting and MMS competitions is also new additions to the site.
For the illustration of this year´s poster I worked together with Tomas Jansson. 3d Flash content on About page is produced by Dabber.
There will be print ads and TV spots developed through out september/october until the event starts 22nd of October.
This is a quote thats new and will be out of date early, but has a lot of power today.
“If you are a marketing professional who wants to reach your buyers directly, you will likely encounter resistance from corporate communications people.
They’ll say the old rules are still in play. They’ll say you have to focus on “the four P’s”. They’ll say you need to talk only about your products. They’ll say that the media is the only way to tell your story and that you can use press releases only to reach journalists, not your buyers directly.
They’ll say that bloggers are geeks in pajamas who don’t matter. They are wrong.”
