As Dan Wieden, Weiden and Kennedy Advertising, says
” If a brand isn’t human it’s not really worth shit.”
One man, amongst many others, that have made advertising a better place to be: Hal Riney. Mainly recognized for ads for the now dead car brand Saturn.
He made advertising believable, trustworthy and emotional and as the records points out, the ads sold cars for a long, long period of time.
Ad campaign: Saturn – “A different kind of company. A different kind of car.”
Agency: Hal Riney & Partners
Best commercials by Hal Riney via Ad age
The Ad contrarian have written about Riney and the brand Saturn here.
